Clients

57+ Indian software and IT companies, across 17 years

First running marketing and sales inside these companies, then advising them. Named work is on the case studies page.

Consulting clients & ongoing engagements

Companies I worked inside

Confirm contractual clearance before publishing. Cannot share numbers and cannot share the name are separate clauses in most agreements — check each contract individually and remove any name that isn't cleared.

On working with competitors

This is a small industry and I've worked across a lot of it. Several firms on this page compete directly with each other, and every prospect notices. So it's worth being explicit: client strategy, data and pipeline never leave the room, and I'll tell you directly if I think there's a conflict before we start rather than after.

Why there are no numbers

Almost every engagement is covered by an agreement that stops me publishing results. The case studies describe the actual work — the situation, the approach, and what changed — without the figures I'm not free to share. I'll walk those through on a call.

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